Author archive for Xylon van Eyck

  • Aug222017

    Case Study: Shut Up Legs Tour de France Campaign

    During the 2017 Tour de France, Believ Content Agency teamed up with Shut Up Legs to promote its new range…

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  • Jul032017

    2 things helped me get to this point in my career

    I wrote this in Zurich airport, on the way home after two weeks on the road following cycling races. I…

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  • Apr132017

    What brands can learn from a politician addressing a 100 000 strong crowd

    On Wednesday, opposition leaders in South Africa united to form a march to the country’s Union Buildings. A crowd estimated…

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  • Mar272017

    3 easy ways to grow your social following

    As we approach the end of the first quarter, we’re delighted to see the growth across all social media channels…

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  • Feb162017

    You may already be one of the luckiest guys in the world

    Recently while flying to the Dubai Tour, I was tired. It has been quite a busy start to the year.…

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  • Feb102017
    Pick up lines for cyclists

    5 cycling pick-up lines we dare you to use

    At Believ we often describe what we do by comparing it to a dating service; we find out who you are,…

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  • Jan202017

    Why we don’t worry about writing proposals anymore

    Since starting Believ Content Agency last year, I’ve been asked to write up a number of proposals for potential clients.…

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  • Dec032016

    Lessons about building a personal brand from Louis Meintjes

    Louis Meintjes and I started our professional relationship while at Team MTN-Qhubeka at the end of 2012. He was shy…

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  • Nov092016

    What cooking chicken taught me about social media

    I placed some chicken and sweet potato in the oven using only three ingredients: salt, pepper and olive oil. This…

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  • Oct242016

    How a client’s Twitter page left us speechless last week

    Recently, while putting together content for a client’s Twitter page, we received some surprising results. The client is a professional…

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