• Nov302017

    Believ featured in Bicycling Magazine

    Thanks to Bicycling Magazine South Africa for featuring our founder Xylon van Eyck in their December issue. The magazine is…

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  • Oct312017

    6 free marketing tools to make you more efficient.

    Take five minutes to read this blog and it will save you hours in the long run. You know the…

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  • Oct172017

    Here’s why the digital age is great for your brand

    One of the best things the digital age has done for companies is the ability to build community on your…

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  • Sep052017

    Bob Stapleton identified the problem with cycling sponsorship in one sentence

    Photo: Patrick Pilz The cycling world was shocked last week when it learnt the Cannondale-Drapac pro cycling team could shut…

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  • Aug252017

    Case Study: Bringing a professional athlete and his sponsor together

    Earlier this year, Believ Content Agency was commissioned by the Mandela Bay Development Agency to leverage its sponsorship of one…

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  • Aug222017

    Case Study: Shut Up Legs Tour de France Campaign

    During the 2017 Tour de France, Believ Content Agency teamed up with Shut Up Legs to promote its new range…

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  • Jul032017

    2 things helped me get to this point in my career

    I wrote this in Zurich airport, on the way home after two weeks on the road following cycling races. I…

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  • Apr132017

    What brands can learn from a politician addressing a 100 000 strong crowd

    On Wednesday, opposition leaders in South Africa united to form a march to the country’s Union Buildings. A crowd estimated…

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  • Mar272017

    3 easy ways to grow your social following

    As we approach the end of the first quarter, we’re delighted to see the growth across all social media channels…

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  • Feb162017

    You may already be one of the luckiest guys in the world

    Recently while flying to the Dubai Tour, I was tired. It has been quite a busy start to the year.…

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