Why listening can make you a better marketer

Why listening can make you a better marketer
29. September 2016 Xylon van Eyck
In Uncategorized

Listen and silent are made up of the same letters. That’s something I learnt recently after reading Lessons from the Boot of a Car by Reg Lascaris. 

I have exceptional eyesight but I’ve never been a good listener. I’m always thinking about what I am going to say while someone is speaking to me.

I am busy learning how much value there is in listening. Words have meaning.

When I worked in radio, I quickly learnt that coming up with content for a show wasn’t surfing the internet an hour before the show started. Content came from observing life.

I recently went to see comedian Marc Lottering live at the Opera House then watched a Trevor Noah special. Comedians have an amazing ability to see things around them the way no one else does.

While working with various clients over the years, I’ve learnt before you can put any strategy together, you have to listen, and observe what the culture of their business is.

It’s the first step to implementing a winning formula going forward.