How goal setting can change your marketing

How goal setting can change your marketing
28. August 2016 Xylon van Eyck
In Uncategorized

Many people are unhappy in their jobs. There are many factors that contribute to that. One of them, I believ, is a lack of vision. So many of us live without a purpose, wanting to change a situation and we hope that opportunities will fall into our laps.
I think it’s the same for your business. You have to be intentional about changing your circumstances. Set goals and have a vision. Mini goals…big goals, it doesn’t matter. Just set them.
I was riding bikes with a former NBA coach and successful restaurateur in Italy and he said, if you don’t have a road map, you could end up anywhere.

One of my first clients was a professional cycling team who, against all odds, won a stage of the Tour de France last year.
That was a result that was almost ten years in the making. While still a semi-professional outfit in South Africa, the team had a vision to make it to the top of the sport.
It would be tough and almost impossible to raise funding in a country where professional cycling hardly exists. But vision and medium and long-term goal setting made it possible.

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