Cervélo S-Series

Client:
Cervélo

Head office:
Toronto, Canada

Category:
Video – Product Promotion

Description:
Cervélo commissioned Believ to produce a video with its sponsored team, Team Dimension Data to promote its S-Series bike as once of the best in the world. We arranged for Mark Cavendish, the fastest sprinter of his generation and his right-hand man Mark Renshaw to share their stories of how equipment helps them be their best.

*We only had access to the cyclists for 1-hour