News & Thoughts

From the desks of the Selby Office

  • Aug252017

    Case Study: Bringing a professional athlete and his sponsor together

    Earlier this year, Believ Content Agency was commissioned by the Mandela Bay Development Agency to leverage its sponsorship of one of it…

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  • Aug222017

    Case Study: Shut Up Legs Tour de France Campaign

    During the 2017 Tour de France, Believ Content Agency teamed up with Shut Up Legs to promote its new range of clothing.…

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  • Jul032017

    2 things helped me get to this point in my career

    I wrote this in Zurich airport, on the way home after two weeks on the road following cycling races. I was at…

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  • Apr132017

    What brands can learn from a politician addressing a 100 000 strong crowd

    On Wednesday, opposition leaders in South Africa united to form a march to the country’s Union Buildings. A crowd estimated to be…

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  • Mar272017

    3 easy ways to grow your social following

    As we approach the end of the first quarter, we’re delighted to see the growth across all social media channels for our…

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  • Feb162017

    You may already be one of the luckiest guys in the world

    Recently while flying to the Dubai Tour, I was tired. It has been quite a busy start to the year. Are a…

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